Innovation Call Vorarlberg: Turning an Idea into Reality

Every breakthrough starts as an idea.

But transforming an idea into a product requires more than passion. It takes research, experimentation, expertise, and the resources to keep building when the outcome is still uncertain.

For Tori, one of those defining moments came with the Innovation Call Vorarlberg 2024.

Public Funding for Digital Innovation

In 2024, Tori's project "Digital AI Stylist" was selected as one of only seven winning projects in the 4th Innovation Call Vorarlberg. The competition, organized by the State of Vorarlberg, supports the region's most promising digital innovation projects, helping founders bridge the gap between an idea and a market-ready solution through public innovation funding.

Selected by an independent jury of innovation, business, and technology experts, the project received funding to accelerate the development of what would later become .

From Vision to Prototype

At the time, was still known as the Digital AI Stylist.

The vision was ambitious: Not another shopping app. Not another recommendation algorithm designed to increase consumption.

Instead, an AI companion that helps people understand their personal style, rediscover the clothes they already own, get dressed with confidence, and make more intentional decisions throughout life's changing seasons. That same vision continues to define today.

Innovation Worth Investing In

Public innovation funding isn't awarded for having an interesting idea alone. The Innovation Call supports projects with the potential to create lasting economic and societal value through digital innovation: from early development to prototypes and market readiness.

Receiving this support confirmed that addressed a genuine challenge at the intersection of artificial intelligence, fashion technology, sustainability, and human well-being. It also provided the opportunity to continue validating the concept, develop the styling app, and transform an early vision into a product people could use.

Building AI That Starts With People

Artificial intelligence is changing almost every industry. The question isn't whether AI will become part of our everyday lives. The real question is:

Will we use AI to create more noise or more meaning?

Tori believes the future belongs to technology that helps people make better decisions, feel more confident, and spend less time overwhelmed by endless choices. That belief shaped the first concept behind the Digital AI Stylist and continues to guide every product decision at .

For Future Founders

Before there was funding, there was simply an idea. Before there was recognition, there were countless iterations, conversations, rejected assumptions, and late nights.

If you're building something you believe should exist, don't wait until everything feels perfect.

Just start.

Tori now helps other founders navigate that same journey: from validating an idea to building a venture people believe in.